Marketing ROI
Track campaign performance and lead attribution
Total Ad Spend (All)
$11350.00
Commission Revenue (All)
$36386.00
Blended Commission ROI
220.6%
Cost Per Bound Lead
$378.33
Total Clicks
8040
Avg Click-to-Lead
0.1%
Platform Performance
Commission Revenue reflects actual settled commissions (Paid/Received) from CampaignROI records.
| Platform | Campaigns | Total Spend | Leads Gen | Leads Conv | Commission Revenue | ROI % | CPC | CTL Rate | Rev/Click |
|---|---|---|---|---|---|---|---|---|---|
| 1 | $1200.00 | 14 | 3 | $1740.00 | 45.0% | $0.39 | 0.5% | $0.56 | |
| Other | 1 | $1850.00 | 11 | 11 | $10825.00 | 485.1% | $0.00 | 0.0% | - |
| 1 | $3600.00 | 9 | 4 | $8100.00 | 125.0% | $4.04 | 1.0% | $9.10 | |
| 1 | $1400.00 | 22 | 6 | $5194.00 | 271.0% | $0.63 | 1.0% | $2.35 | |
| Google Ads | 1 | $3300.00 | 18 | 6 | $10527.00 | 219.0% | $1.79 | 1.0% | $5.72 |
Campaign Diagnostics — What the numbers are telling you
Your Referral Program — Commercial Lines is your top performer with 485% ROI — 11 leads generated, 11 converted, producing $10,825 in commission revenue at just $168. Q4 2025 Google Ads — Homeowners is producing 319% ROI with 18 leads at $183 per lead. Q1 2026 Facebook — Personal Auto is producing 271% ROI with 22 leads at $63 per lead. Total across all 5 campaigns: 30 leads, 35 policies bound, $36,386 in commission revenue.
⚠ Landing Page Needs Attention
Campaign ROI
Account Attribution
Accounts attributed to marketing campaigns with actual revenue
| Account Name | LOB | Active Policies | Premium in Force | Commissions Paid | Campaign | Action |
|---|---|---|---|---|---|---|
| Smith, John | Personal Auto | 2 | $3200.00 | $10825.00 | Referral Program — Commercial Lines | |
| Johnson, Sarah | Personal Auto | 1 | $1250.00 | $10825.00 | Referral Program — Commercial Lines | |
| Marina Restaurant Group | General Liability (GL) | 2 | $8500.00 | $10825.00 | Referral Program — Commercial Lines | |
| Chen, Lisa | Umbrella | 1 | $750.00 | $10527.00 | Q4 2025 Google Ads — Homeowners | |
| Anderson, Michael | Homeowners | 1 | $1640.00 | $5194.00 | Q1 2026 Facebook — Personal Auto | |
| Rodriguez, Carlos | Personal Auto | 1 | $1180.00 | $5194.00 | Q1 2026 Facebook — Personal Auto | |
| Adams, Michelle | Homeowners | 1 | $1800.00 | $10527.00 | Q4 2025 Google Ads — Homeowners | |
| BuildRight Construction | Workers Comp | 2 | $14700.00 | $10825.00 | Referral Program — Commercial Lines | |
| DataFlow Analytics | Cyber | 2 | $6400.00 | $8100.00 | Q1 2026 LinkedIn — Commercial Cyber | |
| Global Logistics LLC | General Liability (GL) | 1 | $4500.00 | $10825.00 | Referral Program — Commercial Lines | |
| Tech Solutions Inc | Business Owners Policy (BOP) | 1 | $5500.00 | $8100.00 | Q1 2026 LinkedIn — Commercial Cyber |